IMAGICA Infos announced that it has joined with Dai Nippon Printing, CYBIRD, and Blue Rights to form the boys’ love label Balloon. Ballon’s first project will be Asahi Tenma’s Saioshi no Gikei o Mederu Tame, Nagaikishimasu! (最推しの義兄を愛でるため、長生きします！) light novel series. The project will be a light anime produced by Dai Nippon Printing and IMAGICA Info’s Animation ID, and the anime is scheduled for release in 2026.
[https://x.com/BALOON_project/status/1939610434656702901]
Asahi started the fantasy romance story in September 2021, and AlphaPolis published the first novel in November 2022, with illustrations by Kazuaki. The fifth novel was released in January 2025. The novel’s story follows Alba, who is reincarnated as the brother-in-law of his favourite character from his previous life, Orsis, and struggles to change his sickly and short-lived fate and protect his favourite character’s smile.
The novels were adapted into a manga by Tsujimoto Aki in January 2024 in AlphaPoli’s Andarche label, and AlphaPolis published the manga’s first tankoubon volume in August 2024. The manga’s second volume will be released on July 2nd, 2025.
