NamiComi FAIR


A Creator's Guide to Licensing

If you are a comics creator, you have likely heard the horror stories. The creator who sold a million-dollar movie idea for a $500 advance. The artist who lost the rights to their beloved character because they signed a "work for hire" deal they didn't understand. The writer who gets royalty statements showing they owe the publisher money, even though the book has sold.


These stories happen for one reason: Legal jargon is a weapon, and most creators show up to the fight unarmed.


We built the templates below to change that. Presenting NamiComi FAIR: Formal Agreement for Intellectual Rights.


But before we get to the clauses, we need to talk about philosophy. A contract isn't just a list of rules; it is a reflection of values. If a publisher balks at the principles below, that is a red flag. You don't want to be in business with someone who argues against fairness.


Below are what we consider non-negotiable principles that guide every clause in NamiComi FAIR agreements and templates.


The 6 Pillars of a FAIR Deal

Pillar 1: You own your work.

The principle: Creators retain full Intellectual Property (IP) ownership.

What it means: You are not selling your creation; you are renting it out. A publisher gets permission to distribute, sell, and print your comic for a set period, but the copyright stays with you. You created it, you own it. If this deal ends, you take your creation with you to the next publisher. Never sign a contract that asks you to transfer your copyright.

Pillar 2: Access to the records.

The principle: Revenue splits are transparent and auditable.

What it means: You deserve to know exactly how many fans have paid to read your work and how much money you made. This means you have the right to regular, detailed royalty statements. And if you think the numbers are wrong, you should have the right to hire an auditor to check the publisher's records (at their expense if they messed up). If a publisher hides behind "We don't have to show you that," they are being disingenuous.

Pillar 3: Specificity is king.

The principle: Licenses are narrow, time-limited, and revocable.

What it means: A license is permission, and so it should be specific. If the publisher only paid for the right to print a paperback in English, they cannot suddenly release a hardcover in French or turn it into an audiobook without paying you more. The license should also have an expiration date. If the publisher stops selling your book (or lets it go "out of print"), the license should automatically end (revoke) so you can find someone else who will sell it.

Pillar 4: No "All-Rights" grabs.

The principle: No overly broad rights attribution that never expires.

What it means: Beware of phrases like "in any media now known or hereafter devised." This is a publisher trying to buy the rights to future technologies (like the metaverse or holo-books) for free, today. If a new way to make money is invented in 10 years, the creator should benefit from it, not just the publisher who distributed the series a decade ago.

Pillar 5: No quicksand contracts.

The principle: No "option traps" or hidden cross-collateralisation.

What it means: This is the sneakiest trick in the book.

  • Option Traps: This clause says that if you make a sequel, the publisher gets first dibs on it under the same terms. Sounds fair? It can be a trap if your first deal was bad. You might be trapped into offering them your next great idea on the same terrible terms, and if you refuse, they can block you from selling it anywhere else.
  • Cross-Collateralisation: Imagine you write two books. Book 1 is a hit. Book 2 is a flop. Cross-collateralisation means the publisher takes the profits from Book 1 to cover the losses from Book 2 before paying you. You end up getting nothing for your hit because it's paying for their failure on your other book.

Pillar 6: Don't mess with the art.

The principle: Moral rights are respected.

What it means: Your name is your brand. Your art is part of you. You have the right to be identified as the creator (attribution). And you have the right to stop the publisher from doing something that harms your reputation, like printing your art on a neo-nazi poster or editing your story to promote something you hate (integrity). You have the final say on how your work is presented.

How to apply these pillars

When you receive a contract from a publisher, ask yourself the following questions:

  • Do they respect ownership? (Pillar 1)
  • Can you hold them accountable? (Pillar 2)
  • Are the rights they are asking for reasonable? (Pillar 3 & 4)
  • Are there hidden traps that lock you down? (Pillar 5)
  • Do they treat you like a partner or just a supplier? (Pillar 6)

If a contract violates any of these principles and the publisher is not willing to change the terms, it is not a partnership, and you should talk to your lawyer, your agent, or pull out of the deal entirely. Remember: A contract is a negotiation; everything is changeable.


If you're a creator publishing on NamiComi, NamiComi can represent you as your agent, at no cost to you. If you'd like to apply, please email publishing@namicomi.com with the subject line: "Please act as my agent, NamiComi"


Do you have any feedback or would like to discuss this initiative? Email us at fair@namicomi.com

Ready to see the templates?

About FAIR

While NamiComi FAIR may not be suitable for all licensing situations, the terms are intended to be balanced, taking into account both the creator's and the publisher's interests. There is a trade-off between simplicity and comprehensiveness, so while not every edge case is addressed, we believe NamiComi FAIR covers the most pertinent and common issues. Both parties are encouraged to have their lawyers review the terms if they wish, but we believe it provides a starting point that can be used in most situations without modification. We hold this belief because of our firsthand experience seeing and helping creators secure licensing deals, as well as the thoughtful feedback we received from them, the publishers, and agents with whom we have shared these templates.

With that said, NamiComi does not assume responsibility for the contents of, or the consequences of using, any version of NamiComi FAIR or any other document found on our website. Before using any of these contracts and forms, you should consult a lawyer or agent and ensure the terms meet your needs.